Firemark Media is a production company that specializes in horror and suspense media. The M shape in the logo creates a viewfinder for the audience. This image in the viewfinder can change from project to project and allow the brand mark to be modular and invoke different feelings. This idea was carried over to the business card with a die cut to allow the user to create their own viewfinder.
Branding, Brand Mark, Logotype, Logo & Identity, Business Card, Film, Production Company