The Hallmark Tributes brand is about making connections with employees, rewarding excellence and singing your own brand's praises. The awards are targeted at the B2B market with print-on-demand customized social expression products. I took part in the product line conception and development providing art direction and copy writing for product designs. I oversaw a small team of production artists while staying hand-on during the design process. I worked with foreign vendors to create custom products and retool existing products in new ways.
Branding, Sub-Brand, Product Development, Product Design, Logotype, Identity, Web Design, Photoshoots, Copy Writing