Working with existing Crayola art supplies, I provided concepts and art direction for a 15 product line sold exclusively in Hallmark Gold Crown stores. I was tasked with combining the creativity and playfulness of Crayola with the social expression of Hallmark. I utilized my skills in design, copy writing and illustration to create the line while working with foreign vendors to gain results. The end result was a collection of art projects that helped kids create art for the people they love.



Product Development, Product Design, Co-Branding, Illustration