GoBank Branding

 

I created the GoBank visual brand from the ground up. The bank is a completely digital, online bank focused on ease of use with features targeting adults 18-35. The initial challenge included designing 12 different brands and then focus group testing those brands with the target consumers. Once GoBank was selected as the brand name for the bank I designed and established the brand mark, logotype, font and color palette, photography style and brand voice. I recruited and led a team of designers to execute all the needed assets including the website, mobile app, debit cards, packaging, retail displays, advertisements, card mailer, etc. GoBank launched in 75,000 retail stores nationwide.

 

Keywords:

Logo & Identity, Branding, Mobile App, Web Design, Packaging, Retail Display, POP, Copy Writing