Green Dot

 

Green Dot is a financial brand that provides products such as prepaid debit cards to consumers. I worked closely with the marketing vice presidents and CEO to provide art direction and designs for a series of brand and display refresh options. The three options were focus group tested and the results are what's shown to the left. I created a wide array of in-store signage, displays, POP, debit cards and packages for use in over 75,000 retailers nationwide. I frequently worked with other brands to co-brand or develop private label versions of products.

 

Keywords:

Branding, Refresh, POP, Display, Signage, Product Development, Packaging,