Introducing GoBank, the first bank designed entirely for the mobile phone. Built from the ground up with a seamless, user-friendly interface, GoBank allows their customers to manage their finances anywhere and everywhere. With GoBank, banking has never been easier or more convenient.
I provided creative direction for all visual touch points of the brand, including physical consumer packaging for retail, debit cards, app and website development, advertising, launch event and the overall visual brand look and feel.

GoBank Logo

GoBank Single Color Logo

GoBank Single Color Logo

GoBank Logo Lockup

GoBank Brand Essence

GoBank Color Palette

GoBank Mascot Professor Dog

GoBank Brand Equity Pyramid

GoBank Debit Card

GoBank Debit Card

GoBank App

GoBank App

GoBank Website

GoBank Package

GoBank Package Interior

GoBank Debossed Packaging Tin

GoBank Back of Package

GoBank Packaging Fold Out

GoBank Packaging Scaling

Alternate GoBank Package

Alternate GoBank Package Interior & Back

Alternate GoBank Package

Early GoBank Package for Focus Group Tests

GoBank Advertisement

GoBank Billboard

GoBank ATM Illustration

GoBank & T Mobile Cobranded Debit Card

GoBank & T Mobile Cobranded Displays

GoBank Financial Center for Target

GoBank Displays

GoBank Display

GoBank Rite Aid Financial Center - Small

GoBank Rite Aid Financial Center - Medium

GoBank Rite Aid Financial Center - Large

GoBank CVS Display
