Introducing GoBank, the first bank designed entirely for the mobile phone. Built from the ground up with a seamless, user-friendly interface, GoBank allows their customers to manage their finances anywhere and everywhere. With GoBank, banking has never been easier or more convenient.
I provided creative direction for all visual touch points of the brand, including physical consumer packaging for retail, debit cards, app and website development, advertising, launch event and the overall visual brand look and feel.
![GoBank Logo](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/708f0a70-e55c-45a2-8a55-d2c5950cd24c_rw_1200.jpg?h=e82585adb81f81c31ef17ee0f03d8132)
GoBank Logo
![GoBank Single Color Logo](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/ed2a1bc5-1a13-4ab7-8dc1-ddbb0c72476b_rw_1200.jpg?h=ef4f5dba86ee6ed525479a4bf04be98e)
GoBank Single Color Logo
![GoBank Single Color Logo](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/8e57b5f8-0f1b-49e9-96cf-b5abbee285f5_rw_1200.jpg?h=a7941691d9079efd59e24315cef32916)
GoBank Single Color Logo
![GoBank Logo Lockup](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/22e9d0e3-2cf8-42f4-bc1d-bdeae0148f69_rw_1200.jpg?h=9b4017b73630bbd1fb8ed8e1ddf00930)
GoBank Logo Lockup
![GoBank Brand Essence](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/1cc99a5d-1da3-4c54-9938-9a06c4148334_rw_1200.jpg?h=3c2d3bbd83f98f9df0521b0d7eb83abb)
GoBank Brand Essence
![GoBank Color Palette](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/c750814f-9679-4915-8404-a42264f6661c_rw_1200.jpg?h=304c2dcf7fcbb143b72f3447b827106c)
GoBank Color Palette
![GoBank Mascot Professor Dog](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/abb312bb-d08b-4831-ba36-d79d57bdce75_rw_1200.jpg?h=9f0d434ea0aa0eaf73504af3932babd4)
GoBank Mascot Professor Dog
![GoBank Brand Equity Pyramid](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/2ee5146b-3de5-4ebb-8ade-9fe83a9fae8c_rw_1200.jpg?h=16578859f1db935461e258593105eade)
GoBank Brand Equity Pyramid
![GoBank Debit Card](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/b11ee5da-4a3c-4e3e-aba9-260651bd6ef6_rw_1200.jpg?h=2d06db651c3d706f33dae31b01bc3ed4)
GoBank Debit Card
![GoBank Debit Card](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/1c622b47-c523-4dea-9c12-4d12797ae7d8_rw_1200.jpg?h=68fa944d746c3885a1930fb2b23836d7)
GoBank Debit Card
![GoBank App](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/3f59dfc2-696b-4dcb-996e-dfc18bba3073_rw_1200.jpg?h=fa6450ba6f8b51d808de7ac055227465)
GoBank App
![GoBank App](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/069aa2d6-2a9a-4779-b27f-67c7eaf8192c_rw_1200.gif?h=fc95090fe29cea6c174bfdc471bc13d1)
GoBank App
![GoBank Website](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/bebaec55-1c16-4ab9-bacb-12ee6f24dfd9_rw_1200.jpg?h=68123cba4364311f5644180d52a69283)
GoBank Website
![GoBank Package](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/5e44271b-681c-4ec7-bc7a-9fea5e2e01b3_rw_1200.jpg?h=2c1631afb65d11646f9ca9683d8dc7f8)
GoBank Package
![GoBank Package Interior](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/2d285aba-9108-4ffa-b502-ae31706c4728_rw_1200.jpg?h=a25b0f5c720c89edb327bf9b4b759de6)
GoBank Package Interior
![GoBank Debossed Packaging Tin](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/c3ed7b5f-d656-47f9-9a23-92cf2562548d_rw_1200.jpg?h=eb0c08af80320bdadbdcc07ac1302093)
GoBank Debossed Packaging Tin
![GoBank Back of Package](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/355250d5-62ae-4c96-9e71-71861cab5507_rw_1200.jpg?h=0d176f85a0a6af292e8f9b1bc0893278)
GoBank Back of Package
![GoBank Packaging Fold Out](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/ffa58509-d729-468b-a4ec-33a351fcd5d2_rw_1200.jpg?h=d6489f0fe659ef1db32b1ade962660c6)
GoBank Packaging Fold Out
![GoBank Packaging Scaling](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/1d9a85b9-22f4-4589-a8d8-7057da2b5570_rw_1200.jpg?h=5ce738089879b28c1fefac7ad1f935a2)
GoBank Packaging Scaling
![Alternate GoBank Package](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/33ae078a-6eb0-4b4b-bebf-0aa50acd3ab0_rw_1200.jpg?h=38d3a4de6ff82618e5b4e0d3db73c2de)
Alternate GoBank Package
![Alternate GoBank Package Interior & Back](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/fa0e7bd2-15f9-489c-8fd9-c2e35baf8eaa_rw_1200.jpg?h=abdf6f70e31273295bcfe94985758f8c)
Alternate GoBank Package Interior & Back
![Alternate GoBank Package](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/c580794a-6f5b-4564-a9a0-08c824d4bcc9_rw_1200.jpg?h=f6e1cb4fdf43b2884e870c57510c71af)
Alternate GoBank Package
![Early GoBank Package for Focus Group Tests](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/e118441f-381e-4da4-b748-50cad448d237_rw_1200.jpg?h=68a8fe8b2a5b70ec3af8075ce7f07a9b)
Early GoBank Package for Focus Group Tests
![GoBank Advertisement](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/50a5a5d1-52ea-4a52-a3ad-30198ea2f1e2_rw_1200.jpg?h=d8da10a0dc7968ae9f3e64564daf095d)
GoBank Advertisement
![GoBank Billboard](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/338a2c7a-33c9-49f8-aa31-5119cb70d7e5_rw_1200.jpg?h=c39fc05a386b330eb18bb276a2b359c4)
GoBank Billboard
![GoBank ATM Illustration](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/f5690704-078e-4d32-9078-a36a1906bdba_rw_1200.jpg?h=3be275ee40ba98ad27863ae1f4aad5bc)
GoBank ATM Illustration
![GoBank & T Mobile Cobranded Debit Card](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/2df311ba-4a1b-4e42-9f0b-0d9c936c1f49_rw_1200.jpg?h=a83654189cf91df0e91b927278154961)
GoBank & T Mobile Cobranded Debit Card
![GoBank & T Mobile Cobranded Displays](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/235fa90b-6bfa-4428-9d35-15961b61581f_rw_1200.jpg?h=1568d7c8bda5e7bac9fc1d26ab9ef253)
GoBank & T Mobile Cobranded Displays
![GoBank Financial Center for Target](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/533aae92-29c6-4d25-bf4a-37b4e23540a3_rw_1200.jpg?h=943f57cd4e75e9bf7aa60af3dc81d767)
GoBank Financial Center for Target
![GoBank Displays](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/2301e196-aa02-45c0-8da0-7c292934b1a0_rw_1200.jpg?h=8be8961ca63e545fcab4ef11cff1478d)
GoBank Displays
![GoBank Display](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/5e3b10df-9215-4d83-925a-d498591e10d2_rw_1200.jpg?h=9dc1cde0524b397c09d8b6ea24d62b2f)
GoBank Display
![GoBank Rite Aid Financial Center - Small](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/ddaa18d7-74f5-4c6a-811e-9f8c992aa7ed_rw_1200.jpg?h=48ec35f940def465c8cd67cdccbb30cd)
GoBank Rite Aid Financial Center - Small
![GoBank Rite Aid Financial Center - Medium](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/ffe62d0c-67a1-4cb6-a885-bc3ca4c55e7f_rw_1200.jpg?h=937403537be84155adf80dae93fa3a44)
GoBank Rite Aid Financial Center - Medium
![GoBank Rite Aid Financial Center - Large](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/f0460d9d-d652-45be-882b-5437bf5f0368_rw_1200.jpg?h=d42d5264ea97f08b560096c3cff67552)
GoBank Rite Aid Financial Center - Large
![GoBank CVS Display](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/3ff80dca-86aa-4b10-ba72-50db58d0c208_rw_1200.jpg?h=376f31a1fa30bc239ce4bd4afcae1a74)
GoBank CVS Display
![GoBank Countertop Display](https://cdn.myportfolio.com/185b09a0-5c19-47f7-b60f-2eeb0c11cb73/ea4c9d1b-1696-435d-95d6-6569777ecb2e_rw_1200.jpg?h=20295f4332ef8e3aacaaac535a3a8887)